.New Delhi: Dependence Retail intends to prolong Superdry in to the athleisure portion which will definitely place it in direct competition with leading sports apparel brands like Nike, Adidas and also Asics.Last year, the British fashion trend brand name had actually inked a shared project contract along with Dependence Brands for the sale of Superdry's copyright possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at that time). Superdry's foray right into the athleisure segment in India will be a very first for the provider internationally, with several stores readied to level across India. In the beginning, the company is going to offer clothing, and eventually footwear after protecting BIS license." The provider has actually been working on a retail style for athleisure products, which has actually experienced a rise in demand since the pandemic. It may enjoy French seller Decathlon also with big layout establishments, while Superdry sporting activities will certainly be mid-size establishments," stated a store driver familiar with the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities labels have actually dashed in the past two years, steered through improving recognition about physical fitness and also climbing requirement for athleisure wear and tear. With a population of more than 1.4 billion, India is among the fastest-growing as well as most extensive worldwide markets for sport clothes and footwear companies.Most international labels have actually been all around in the nation for more than 20 years and have increased via alliances along with cricket and other featuring activities. The newer contestants, nevertheless, have actually been installing on their own as relaxed lifestyle and regular sportswear companies. India is actually viewing boosting interest in sporting activities like kabaddi, soccer, volley ball, hockey and badminton.Superdry got into the nation in 2012 in collaboration with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships along with private manner brands in segments like deluxe, bridge-to-luxury and also high-premium and high-street way of living like Armani Substitution, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Employer, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands also acquired toy seller Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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